Google on
Thursday expanded a flu-tracking tool to include 16 more
countries, analyzing local patterns in search queries to
determine the spread of the influenza.
Japan, Russia,
and much of Europe are
now included at Google Flu Trends. The California Internet
powerhouse has also made information available online at google.org/flutrends/ available
in 37 languages.
"Flu is a global threat, affecting millions worldwide each year,
so we're pleased to make this tool available in more regions and
languages," Google engineers Matt Mohebbi and Dan Vanderkam said
in a blog post.
Google had already expanded Flu Trends to include Australia,Mexico,
and New
Zealand since
launching the free influenza-tracking tool with US data in
November of last year.
Flu Trends counts the number of flu-related queries on the
GoogleInternet
search engine and
provides estimates on influenza outbreaks in respective regions.
Last season, flu spread estimates made using Google search terms
closely mirrored data released by US health officials weeks
later, according to Mohebbi and Vanderkam.
"By tracking the popularity of certain Google
search queries, we are able to estimate the level of flu,
in near real-time," the engineers said.
"While some traditional flu surveillance systems may take days
or weeks to collect and release data, Google search queries can
be counted immediately."
Google reports a strong correlation between Google
searches for
flu-related topics and how many people actually have symptoms
of influenza.
"We filter out terms that may be popular because people hear
about them in the news," Mohebbi and Vanderkam said.
For example, Flu Trends analysis filters out terms such as
"swine flu" that people are likely to use when seeking news
stories instead of because they are exhibiting symptoms of
influenza.